Ep 24 - Yelena Melamed on Building Data-Driven Growth Engines in Wealth Management

Partnerships, referrals, and metrics: three core themes shaping the future of organic growth in wealth management.

 In this episode of Grow Organically, host Dan Gilmartin sits down with Yelena Melamed, Chief Product Officer at Catchlight, to close out Season Two with a deep dive into how data, trust, and technology are transforming growth strategies. Yelena shares how wealth firms can strengthen partnerships across business lines, optimize referrals with automation, and leverage custom data models to make better, faster decisions.

Key Takeaways:

• How Catchlight can help firms identify and strengthen cross-business partnerships between advisors, CPAs, and attorneys
• The importance of understanding each partner’s ideal client profile (ICP) to improve referrals and match quality
• How “speed to lead” and automation in custodial referral programs can increase meeting set rates and conversion efficiency
• Why foundational data quality can be key to powering AI, lead routing, and strategic decision-making
• How firms can build custom data models to optimize advisor-client fit, internal transitions, and long-term client retention
• And more!

Connect with Dan Gilmartin:

• Catchlight
• LinkedIn: Daniel Gilmartin

Connect with Yelena Melamed:

• LinkedIn: Yelena Melamed

About our Guest:

Yelena Melamed is the Chief Product Officer at Catchlight, where she leads product strategy and innovation focused on helping financial advisors grow organically. She previously spent over 25 years at Fidelity Investments, where she led the design and delivery of data-driven technology solutions for financial services. At Catchlight, she combines her expertise in financial technology and product leadership to create tools that enhance advisor efficiency and client engagement.

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