About Catchlight

Catchlight is among the industry's first financial advice lead optimization engines and is based on actual advisor experience and artificial intelligence. Our mission at Catchlight is to help advisors effectively engage with their best-fit leads and convert these leads to clients faster.

Catchlight Insights LLC, incubated in Fidelity Labs, LLC (“Fidelity Labs”), uses AI-powered growth optimization technology to help independent financial advisors more easily prioritize and connect with prospective clients. This solution is available to advisors - agnostic to their clearing/custody provider. Advisors have told us that growing their business is a key focus area, and they’re looking for digital solutions and technology to help them do that.

Fidelity Labs is Fidelity Investments’ in-house software incubator and digital studio. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. Fidelity Labs has a portfolio of new businesses and are constantly prototyping concepts for new ventures.