Growing a wealth management firm is not easy. The demands on advisor, marketing, growth, and support teams can be all consuming. Building campaigns to attract new leads, finding firms to acquire, generating referrals all take time, diligence, patience, data, and know-how.
At Catchlight, we are fortunate to speak with thousands of firms and support many of them in their growth journey. Many ask, without expressing the words directly, “can you just give me an easy button?” Unfortunately, we have not yet finalized the code for the easy button, but we are getting close 🙂
During these conversations we hear lots of stories of success and failure. What strategies are working, which ones fail. Some firms are going all-in on one channel, while others test a few ideas across different channels. Firms have inherent strengths and weaknesses. Some are skillful in the M&A arena while others have figured out how to maximize ROI on paid leads.
Often, what we find is, like the easy button, there is no single solution or strategy that will work for all firms.
In an effort to share the collective wisdom of the thousands of advisors and growth practitioners that we have come across, we set out to create a growth guide. The 5 Levers of Growth seeks to inform, educate, and inspire wealth management firms to build on their existing strengths with insights, strategies and observations from the market on M&A, Client Referrals, Organic Growth, Cross-over, and Wallet Share Expansion.
We’d love to hear from you. Did you find this valuable? What did we miss? Should we go deeper on one of the levers? Email us hello@catchlight.ai or join the conversation on our LinkedIn page