Catchlight resources to help you scale your practice

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August 5, 2022

5 Steps to Powerful Client Segmentation for Financial Advisors

Do insights gained from your business operations today help drive future growth for your firm? It’s a difficult question to answer. Most advisors segment clients and prospects by AUM or basic demographics, but this data alone is not an adequate indicator of client needs.
woman writing on notebook

July 15, 2022

Discover Your Prospect Sweet Spot

One of the most important initiatives for every advisor is business development. You can only rely on a booming market or client referrals for so long. Organic growth, defined as continuously bringing new client assets in the door, is a critical component of a successful RIA.
darts on a board

June 28, 2022

How Advisors Can Add Value When It Counts: Major Life Events

Your clients value your expertise, but they’re also seeking someone they can trust to help them navigate the emotional challenges that coincide with major financial decisions. They care about what you can do for them as they face major life events—and getting the timing right is a critical part of the equation.
newborn baby and mom

June 10, 2022

Is Your Segmentation Strategy Contributing to Growth?

If you’ve already taken the time to properly set up a segmentation strategy, you’ve done the hard work! Now it’s time to make sure you’re utilizing the data you’re gleaning to foster sustainable growth and expansion for your firm.
a crowd of people walking

May 16, 2022

Keys to an Effective (and Fun!) Social Media Strategy for Advisors

We believe in two fundamental truths about social media for financial advisors: (1) Social media is necessary for the future of a firm. It is vital for engagement and prospecting. (2) Social media strategy does NOT have to be boring and dry. It can be relevant, exciting, and full of personality without compromising the professionalism of your brand. Make sure your every post is maximizing its potential with these tips for an effective social media strategy.
financial advisor engaging with social media on tablet

March 14, 2022

How to Find (and Keep!) a Steady Stream of New Leads

Bringing on new clients is essential to keeping any business successful and thriving. For any advisor trying to grow their practice, a lot of work is being put into lead generation activities. But with only so many hours in a day, how do you ensure you are attracting the right prospects that are a good fit for your firm, without wasting valuable time and money?
financial advisor engaging with prospective client on laptop

March 14, 2022

7 Things Millennials and Gen Z Want From Financial Professionals

As more and more of the baby boomer generation enters retirement, the focus of many advisors has begun to shift to younger generations. Like any solid business strategy, forward-thinking is required and essential for your practice’s continued success. With this coming generational shift, how has your advisory firm adapted and embraced this change? Have you figure out how to become relatable, valuable and and even indispensable to Gen X, millennial, and even the up-and-coming Gen Z…?
group of friends hanging out in a cafe