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AI
Data: The Old Oil, the New Electricity, and the Foundation of Intelligent Engagement
A few years ago, the phrase “data is the new oil” captured the imagination of the tech world.
Snappy Kraken and Catchlight Announce Integration
Catchlight announces integration with martech company, Snappy Kraken, to help firms implement personalized marketing automation.
2025 Wealth Management Predictions: Embracing the AI Revolution
Looking ahead to 2025, the wealth management industry stands on the brink of a transformative era.
Taking Catchlight GenAI Personalized Emails to the Next Level
It’s no secret that personalization and customized messaging are necessary to capture the attention of today’s distracted consumer. According to McKinsey and Company, seventy-one percent of consumers expect personalized interactions, and 76% feel
