Written by Yelena Melamed, Co-Founder and Head of Product at Catchlight. As a long-time product geek, I can proudly say that some of the best products built, and teams behind them, fail many times before the
Engaging leads and prospects effectively is a challenge we often hear from advisory firms. Financial advisors are time-strapped, plus, crafting a message and choosing the right channels requires a special skill set. Then, once you launch a campaig
It’s no secret that personalization and customized messaging are necessary to capture the attention of today’s distracted consumer. According to McKinsey and Company, seventy-one percent of consumers expect personalized interactions, and 76% feel
Writers block? Not the creative writer type? Would you rather spend your time helping your current clients instead of writing hundreds of prospecting emails?