Writers block? Not the creative writer type? Would you rather spend your time helping your current clients instead of writing hundreds of prospecting emails?
That was the question that was at the top of our minds as we reviewed the results of a recent survey we posed to over 300 financial advisors. Also, are financial advisors aware of where their competition comes from, and w
We talk a lot about using segmentation to help define your current client base as well as to prioritize your prospects. We think that segmenting an audience is key to making sure that you can deliver the right message to the right user thus optimi
Financial advisors strive to provide excellent service to their clients while attracting new clients to grow AUM. While financial advisors are certified and educated to provide superior financial services, many may benefit from more mark
We’ve all been there. We send an email to prospects whose click-through and appointment-setting rates were among the best. But conversion rates are horrible. The messaging was especially attractive to the wrong people —
We get great feedback from our advisor clients, for which we are grateful. One area of feedback related to data that we’ve heard quite often is interest in education and employment ba